Breakfast Of Champions: Cold Cereals




There is no doubt that cold cereals revolutionized the American table . not did mom need to cook cereal , eggs or meat, and youngsters could independently prepare something for themselves before avoiding to high school . At the turn of the 20 th century, the creation of dry cereal basically began with two enterprising men who saw the chances and took a big gamble . And breakfast has never been an equivalent .

In the late 1890s, a rather eccentric man named John Harvey Kellogg, ran a health sanitarium in Battle Creek, Michigan, and had created a bland, tasteless food for his patients with digestive issues. a couple of years later, his brother Will decided to mass-market the new food at his new company, Battle Creek Toasted cold cereal Company, adding a touch of sugar to the flakes recipe making it more palatable for the masses, and a star was born.

Around the same time, C. W. Post, who had been a patient at Kellogg's sanitarium, introduced an alternate to coffee called Postum, followed by Grape-Nuts (which don't have anything to try to to with either grapes or nuts) and his version of Kellogg's corn flakes, naming them Post Toasties, and America's breakfasts were never an equivalent .

Both men could thank an enterprising gentleman by the name of Sylvester Graham, who forty years earlier had experimented with whole wheat flour , marketing it to assist "digestive problems." He created a breakfast cereal that was dried and broken into shapes so hard they needed to be soaked in milk overnight, which he called granula (the father of granola and graham crackers).

Capitalizing thereon original idea, in 1898 the National Biscuit Company (Nabisco) began producing graham crackers supported the experiments of Sylvester Graham, first promoting them as a "digestive" cracker for people with stomach problems; (Seems tons of individuals had digestive problems even some time past .)

Fast forward and other companies were sitting up and taking notice. The Quaker Oats Company, acquired a way which forced rice grains to explode and commenced marketing cold cereal and cold cereal , calling them a marvel of food science which was "the first food shot from guns" (oh boy, would they are available under attack for that one today, no pun intended);

1920s Wheaties was introduced and cleverly targeted athletes as they proclaimed to be the "Breakfast of Champions;"

The 1930s saw The Ralston Purina company introduce an early version of Wheat Chex, calling it Shredded Ralston (sounds a touch painful);

Soon Cheerios appeared and would become the best-selling cereal in America, worth about $1 billion in sales in 2015.

No one can dispute the convenience and flexibility of dry packaged cereal. within the last fifty years, this multi-billion dollar industry has spun off multiple uses, unlimited possibilities and targeted kids with clever packaging, outrageous names, flavors, colors and choices (all loaded with sugar of course). What might be more American than corn flakes?

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