Of
course, you are, who isn't?
You've
developed a program which will change lives. Networking online (Facebook,
Twitter, Instagram, LinkedIn) is great and can assist you build your tribe. But
ultimately you would like their contact information - you would like their
email address. It's becoming a challenge. Years ago collecting emails was easy,
because your followers signed up for newsletters delivered to their inbox
regularly. Now, your newsletters are posted on blogs or Facebook; your leads
not got to "sign up," and lists are dwindling.
And
here's the scary thought, and what we tell clients all the time - what if
Facebook went away tomorrow? Would you've got the contact information of all of
your followers?
Small
business owners are using lead magnets to gather contact information to create
their email list. This lead magnet must be a suggestion so compelling that an
opportunity would offer their contact information to receive it. the large
challenge is providing the proper information, at the proper time, within the
right thanks to attract as many leads as possible.
Most
entrepreneurs struggle with an excessive amount of information syndrome, after
all, they're experts in their field! But, they begin creating a whitepaper or
tips sheet - and what should be a few of pages turns into 20 pages, providing
"too much" rather than "just enough."
But
how does one know when to tug back?
The
answer - you would like to realize the right balance of only enough information
while leaving your prospect wanting more in order that they reach out, or at
the very least, they stay subscribed to your list.
Let's
take a webinar as an example, here's what we'd recommend:
Your
ideal webinar length would be one hour, with no time for questions (so
practicing your timing and having a script is essential). A webinar is useful
because you'll show visuals (such as your contact information or client
testimonials), versus a call that's voice only.
Develop
an agenda that has a quick introduction about who you're , why you're hooked in
to what you are doing .
Base
the tone of your agenda around your ideal client (what are they feeling
immediately , how will they feel after working with you?) -> If you would
like help with this, we've a worksheet we will share, you'll request it just by
email us at pm@pmawebservices.com.
Take
one element of your agenda and do a very deep dive into the content. the
remainder of your unique offering should be mentioned, but not discussed as
in-depth. to urge this, they have to figure with YOU!
Don't
leave time for questions, instead offer opportunities for brief consults. you
would like to start out qualifying this leads
We
understand that not everyone feels comfortable ahead of a camera (I happen to
be one among them!), but an equivalent process are often followed to tug
together a white book , or top 10 tips sheet.
Curious
to find out more about lead magnets? Download your copy here, then check back
next week once we talk a touch bit about how better understanding your target
market, helps you create the proper lead magnet!
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